Business Reads

CLIENT MAGNETS: HOW TO ATTRACT AND WIN MORE CLIENTS: Simple Strategies to Grow your Creative, Design or Freelance Business

Tons of useful info in this little book. Practical tips and approaches to lead conversion and improving your sales. A good book.

How to be a Chief Operating Officer: 16 Disciplines for Success

As a multi-time COO, I always look for opportunities to get better. This is one of the few books on the topic, and I wish I found it earlier. Written with a UK bent, it translates well to US businesses. The list of questions and 100 day plan are extremely useful. A good resource.

Revising Business Prose (4th Edition)

A witty, readable, often eye opening treatise on clear writing. I fear the author’s critique of this review. Modern writing is officious and convoluted. Lanham shows how to write clearly. A great resource.

 

Teach Online: Make Money Doing What You Love: Learn exactly how I make $10,000 of passive income each month, selling online courses

The author is a well known successful online educator. You will get the best practices in an easy to read ebook, direct from the horses mouth. Highly recommend the book as well as his other online resources.

Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series)

I run a multi-million dollar digital marketing firm specializing in auto dealers. This book is a go to resource and a must read for anyone interested in the craft. Digital marketing is hard work, and Perry makes it understandable and gives you all the tricks to succeed. The critical piece that comes through in spades, however, is that this is real work. There’s a lot to do to do SEM right, and if you follow the process in this book, you’ll be in the top tier of SEM professionals. A must read.