A Practical Guide to Risk Management

Reading finance texts is often a painful exercise. This is an exception. Discussing the complex world of risk, long tails and statistics is tough. Coleman makes it reasonable, interesting and big picture enough to understand if you have a basic background in the subject. This is a great read, and well footnoted accompanied by a lengthy reference section for deeper diving. You’ll understand risk better and have an appreciated for the imprecise precision in measuring and managing risk. Great read.

#BreakIntoVC: How to Break Into Venture Capital And Think Like an Investor Whether You’re a Student, Entrepreneur or Working Professional (Venture Capital Guidebook Book 1)

I’ve spent most of my career working for PE backed companies, and while this book focused on VC\growth capital, the principles are the same – as is the language. Anyone looking to engage with financial sponsors as an analyst, new banker, employee or banker will do well to read this book.

CLIENT MAGNETS: HOW TO ATTRACT AND WIN MORE CLIENTS: Simple Strategies to Grow your Creative, Design or Freelance Business

Tons of useful info in this little book. Practical tips and approaches to lead conversion and improving your sales. A good book.

Don’t Make Me Think Revisited (Voices That Matter)

This is a phenomenal book. Written at a basic level, it is valuable for the techie or the lay person looking for best practices in website design. The user experience is the focus, with elements of testing, accessibility, usability and layout. Krug is often light, funny as well as poignant and informative as he shows the reader key elements of design. A must read if you design or have influence of the design of websites.

DotCom Secrets: The Underground Playbook for Growing Your Company Online

Let’s start off with the fact that this book serves as an extremely effective infomercial for Click Funnels, the author’s business. However, that doesn’t matter. The information in the book in invaluable and will give you all the info you need to script and plan marketing funnels – online and off. A good resource for learning the basics.

FRICTION

Well written and well researched, Roger Dooley wrote a masterpiece of insights into consumer behavior in “Friction”. One of the better business books I’ve read in the last few years, Dooley provides a window into the sources of intentional and unintentional friction in transactions, relationships and consumer behavior that drive our behaviors. His insights provide a collage of elements that paint a picture of friction as a liability and as an asset in designing interactions. A great read, and one that anybody will benefit from.

Gems from Warren Buffett – Wit and Wisdom from 34 Years of Letters to Shareholders

Warren Buffett is a sage in our time. This compendium of his wit and sayings culled from annual reports and other public sources is funny, wise and a must read for everyone. You get a true appreciation for a brilliant mind and a wise yet humble soul.

How I Lost 170 Million Dollars: My Time as #30 at Facebook

A great read on the challenges and experiences of a start up from someone who lived it. Many of the classic issues including the entrepreneurial focus, personality challenges, age tension and growth vs culture are covered. I found myself laughing out loud and nodding throughout. Great read.

How to be a Chief Operating Officer: 16 Disciplines for Success

As a multi-time COO, I always look for opportunities to get better. This is one of the few books on the topic, and I wish I found it earlier. Written with a UK bent, it translates well to US businesses. The list of questions and 100 day plan are extremely useful. A good resource.

How to Create Irresistible Offers: The Easiest Way on Earth to make Your Marketing Generate More Leads, Orders, and Sales

Focusing largely on direct mail, though fully extensible to other media such as online. This is a valuable and referenceable book that will stay in my electronic library. A good read and useful info.

How to Get More Law Firm Clients: Without Losing Time & Money or Getting Screwed By a Marketing Company

Great for the attorney, accountant or other professional looking for a marketing edge. Andy gets it and provides a good roadmap to follow. There’s a lot of work, but the process is straightforward and provides a part to more leads and more clients. A great read – and not just for lawyers.

Never Split the Difference: Negotiating As If Your Life Depended On It

Full of riveting stories, examples and useful tips and rules for negotiation, this former hostage negotiator shows why splitting the difference doesn’t work, what to listen for, and how to get to a successful outcome in negotiations. A great read and an incredible resource for anyone in a negotiating environment.

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing

Written by a superb marketing mind, the book covers the key elements of direct response marketing – the list, the creative and the offer. The information is useful and extensible to online, offline or multichannel marketing approaches. Woven between the marketing elements are useful business and life tidbits that make the book deeper and more enjoyable than the typical marketing book. Good read.

Persuasion: Psychology of Selling – Secret Techniques To Close The Deal Every Time

Sales is truly the applied psychology of business, and this book provides phenomenal insights into the sales process. A short and quick read that’s chock full of great tips and useful steps to improve your sales techniques. Read it!

Purposeful Productivity: A Guide to Goal Planning, Stopping Procrastination and Building Online Businesses

No fluff. No froof. It is brass tacks. Full of great advice, tools, approaches and tactics to build productivity and personal accountability. In my best reads collection. Will refer to it again and again.

Revising Business Prose (4th Edition)

A witty, readable, often eye opening treatise on clear writing. I fear the author’s critique of this review. Modern writing is officious and convoluted. Lanham shows how to write clearly. A great resource.

Rework

Let me start with the obvious – this is a great book. It has actionable advice, great business insights, and is a quick and easy read for anyone. Targeted to the entrepreneur, the focus is on remembering that small and focused is better, and following the herd is likely to lead you to the slaughter. The authors live the advice as founders of 37signals – a scrappy tech company that provides many of us with the basic straightforward tools we need to manage our business. The book mirrors their culture and their products. A great read.

Statistics for People Who (Think They) Hate Statistics

I’ve now completed some 21 credit hours of stats between grad and undergrad – and this is the best, most approachable textbook I have ever used. Will you be a statistician after reading and using this book? Nope. But, you will have enough of a working knowledge of statistics to conduct basic research, interpret statistical information and methods at a basic level, and as an added bonus, get three chapters of useful resources and tools. Written in a very non-textbook way, it is what the undergrad or high school student required to take stats should get in their intro course. A great intro text.

Teach Online: Make Money Doing What You Love: Learn exactly how I make $10,000 of passive income each month, selling online courses

The author is a well known successful online educator. You will get the best practices in an easy to read ebook, direct from the horses mouth. Highly recommend the book as well as his other online resources.

The Art and Science of Running a Car Dealership (Perfect Dealership Book 3)

I work with dealers on a regular basis, and the business is tough! There are low margins, little room for error, distrust and process failures that can kill a business. Max Zanan does a great job of introducing these concepts and making sure that if you’re moving into management or ownership, you have a good picture of the landscape and challenges you’ll face. A must read

The Car Salesman’s Bible: How to truly make six figures selling cars

Moving into auto sales? This is a crucial read for anyone contemplating the move. You’ll learn process, approaches, the hard work necessary and the rewards available to someone who will do things the Ron Vest way. A great book.

The Client Acquisition Blueprint: A SIMPLE, Step-By-Step Blueprint For Creating an EPIC Marketing Strategy & Online Presence

I’ve talked to Hugo and appreciate his candor, approach and hustle. There’s a lot of valuable information in this book. Well written, easily read and full of useful information, Hugo mixes stories, technical and business elements to show how to build your business online and off. A good read.

The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning

Everything you do online, and increasingly everywhere, is being tracked, recorded and utilized with AI algorithms to direct, persuade and otherwise influence your behaviors. That’s the premise of this exceptional view of marketing and influence in the digital age. These influences are subtle and often hidden in plain sight – driving our behaviors in ways that we are often unaware of until they are pointed out. Elements of the book as predictions of the future have already come to pass within a year or so of them being put to paper. If you are at all interested in marketing in the 21st Century, in persuasion or in privacy, this book is a must read.

Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series)

I run a multi-million dollar digital marketing firm specializing in auto dealers. This book is a go to resource and a must read for anyone interested in the craft. Digital marketing is hard work, and Perry makes it understandable and gives you all the tricks to succeed. The critical piece that comes through in spades, however, is that this is real work. There’s a lot to do to do SEM right, and if you follow the process in this book, you’ll be in the top tier of SEM professionals. A must read.

World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

The principles of viral marketing hold up, and are spelled out exceptionally well in this well written, easy to read book. Engaging and still relevant, the book is on my best list. A comprehensive look at viral marketing that is a must read.